Amazon is going all in on promoting their “Echo” product which acts as a virtual assistant. The latest marketing and advertising expenditure will be in the form of a Super Bowl 50 commercial. The Echo has only been on the market for just over half of a year, but it looks like sales must be solid enough to justify a Super Bowl ad. A sneak peak of the commercial was released on Wednesday featuring Dan Marino and Alec Baldwin and from the looks of those thirty seconds it will be a winner.

[Inc.]