A-Z is about the journey. The journey from A-Z. From armature to Zlatan. Zlatan didn’t start out with high-tech gear playing on a field that was always green. He started out on a hard court outside his mom’s apartment, with a strong mindset. He knew that if he trained harder than anyone else, he could become the best. A-Z is about that mindset. It’s about believing that you can make it despite all odds, and about having the strength to keep fighting in the face of both failure and success. A pair of expensive shoes has never made an athlete. Neither has a tshirt, a pair of tights, or a membership at a fancy gym. No equipment ever has. To go the whole distance from A-Z, from amateur to Zlatan, you have to practice. That’s the philosophy. A-Z is for all the fighters. Every single one of you who knows that nothing is settled during a game, but rather, in the 7 million minutes before it even starts. The hours you need to get stronger. Faster. Greater. It’s not about the gear. It’s all about you. And the time it takes to get from A-Z. A-Z is about making sport’s available to everyone, everywhere, by inspiring people to believe that they can do it. We want to spread the view that expensive gear is not a prerequisite, or a hurdle, to trying out anything: it’s not about the gear – it’s all about you.
BROWSE THE ALL-NEW ZLATAN COLLECTION at A-Z.com
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