A lot of people around America are really mad that Bud Light made one sponsorship video with a transgender influencer. So much so that they’ve hurt Anheuser-Busch by…making a different Anheuser-Busch beer the most popular one in the country.
Good job, good effort.
The controversy rages on and now former Olympic athlete Caitlyn Jenner has weighed in on the Bud Light drama.
Jenner, who came out as transgender in 2015, said Bud Light (as well as Target) made a mistake by “throwing it” in the faces of consumers.
“In the Bud Light case, and even in the Target case, they really tried to go so public with it that it just blew up,” said Jenner in an interview with Fox News Digital. “When you throw it in somebody’s face and you say, ‘You better go along with this,’ people react.”
“Most people are very open-minded, and they have no problem with trans people. They have no problem with gay people. They have no problem with non-binary people,” Jenner continued. “But if you take it, and you try to force it upon somebody… I think that’s when people get upset.”
It’s hard to see how one TikTok video is an attempt to “throw it in somebody’s face” but that does seem to be the part line for a lot of conservatives in America, especially as transgender issues become the prevalent culture war topic of the day.
It’s hard to square the reaction to such a minimal thing with Jenner’s comments that “most people…have no problem with trans people.”
Jenner did blame Bud Light, however, for “going woke,” a phrase that lost all meaning somewhere around 2021.
“What bothers me more is why these companies think that it’s going to be good for them to go woke,” Jenner said. “Why these companies want to do that is beyond me. As people say, go woke, go broke. We don’t need to do that, and I would hope a lot of these companies learn a lesson and they do more traditional marketing. I mean, traditional marketing worked for a million years. It’ll work again.”
