This is what happens when you cross Brand Bot Russell Wilson and Justin Bieber wig impersonator Macklemore – a painfully unfunny commercial for NFL-approved Bose headphones.

The only thing that rings true in the entire 30 seconds is that, if given the opportunity, Russell Wilson would totally trademark Russell Wilson Air and Russell Wilson’s Bird faster than one could say nanobubbles.

Unsurprisingly, reactions to the ad were fairly harsh.

[@SportsCenter]