Volkswagen received a tremendous amount of exposure from their 2011 commercial, “The Force” that utilized “Star Wars” as it’s marketing vehicle. Now Kia is attempting to take a page out of their playbook with their sci-fi Super Bowl commercial, “The Truth.” Laurence Fishburne returns as Morpheus from “The Matrix” movie franchise, but now he’s a valet who’s giving sage advice to a couple about luxury cars. Apparently the body cannot live without the mind, and a Kia.
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