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As a part of an advertising promotion, Food Lion is giving away two tickets to the 2015 Super Bowl. And while such a giveaway is a surefire way to gain people’s information for valuable email ad campaigns, Food Lion’s execution of their giveaway could have been much better.

How do you get NFL fans to spit in the face of the chance to win free Super Bowl tickets? How about you just insult their favorite teams.

Aside from the generic Tweet shown above, Food Lion was able to personalize a few of them. Some make sense given the current NFL standings.

And some don’t.

I mean, sure the “Tony Romo is a choker” narrative is a strong one but the Cowboys have just a good a chance at making the Super Bowl as any other playoff contender.

Needless to say, Twitter was less than pleased with Food Lion’s approach to publicity.

Food Lion has since apologized to all offended fans.

[Bleacher Report]