The rest of the NFL playoffs could get pretty interesting, thanks to Butterfinger.
The company introduced its Bolder Than Bold Super Bowl campaign, in which they’ll pay $50,000 worth of excessive celebration fines through Super Bowl 50. Butterfinger used Billy Eichner and Terrell Owens as spokesmen for the campaign, and the duo took to the streets of New York to check out some of the celebrations people had in their repertoire.
If only Butterfinger had this campaign going when Steelers cornerback William Gay did this:
Featured image via Dianna McDougall/Adweek
