Oregon football gained serious notoriety for becoming a pioneer in the arms race of bold uniforms, but apparently the Ducks athletic department is seeking attention in a less exciting forum: season tickets. The department’s ticket office sent out the tweet below to showcase their newest idea of scratch ‘n sniff tickets.

But instead of the ticket’s smelling like duck, they will feature a Carl’s Jr. burger scent. This is not a story from The Onion. This is actually happening.


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