http://www.youtube.com/watch?v=3yUj0Ta44DI
This is a new Beats By Dre “Hear What You Want” spot featuring Kevin Garnett, and it’s quite intense by commercial standards. It features Garnett blocking out his haters – first Skip Bayless, who says he’s too old to play, then some savage opposing fans – with the noise-canceling headphones.
The fans are the most ruthless part of the ad – they spit, throw eggs, and even hurl a racial insult at Garnett as he heads to a game. It’s a pretty jarring scene but it makes for a pretty great commercial.

About Pete Blackburn
Recent Posts
Gus Malzahn retires after 35 years
"There are so many people to thank."
Vikings move on from general manager
“These decisions are never easy."
Baker Mayfield on Mike Evans: ‘more in the tank’
“Mike’s too much of a competitor."
Kevin Stefanski waiting on Falcons to hire GM to name starter
“I think we have to hire a general manager first."
Zac Robinson thrilled to get to work with Baker
"Baker was the number-one pick in the draft for a reason."
Mike Vrabel brushes off disrespect
“It doesn’t matter."