Last year USA Today began incorporating a relevant logo, insignia or theme from the day’s stories within the red dot on the section’s front page, a creative addition that most readers appreciate.
However, their decision to include the Braves logo in this area backfired on a day that showcased a fantastic feature from Bob Nightengale on the franchise’s trio that will enter the Hall of Fame this week.
Instead of using the Braves logo…
…USA Today mistakenly used the Alabama logo. Yes, to the average sports fan there is only a minor difference in the two logos, but in the billion-dollar world of sports branding, you know there are some pissed off Braves fans.
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