Air and Hare. #HareJordan
https://t.co/LQZRvLomGS
— Jordan (@Jumpman23) May 16, 2015
It’s a pretty special year for Air Jordan as it’s both the brand’s 30th anniversary AND its 23rd anniversary for the Air Jordan VII and the nostalgic “Hare Jordan” campaigns that accompanied the 1992 release.
Jordan Brand recently released the “Hare” Air Jordan VII in honor of the classic ad campaign which featured Bugs Bunny and they capped off the much-celebrated sneaker release with the above video, which takes one of Jordan’s signature sneaker ads for the Air Jordan VII and adds a Bugs Bunny version as a contrast to the original.
In all, it’s really cool and a pretty smart way to tie the Hare Jordan campaign even tighter into the Jordan retro lineage.
As a reference point, here’s the original commercial which aired sans-Bugs.
