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NBA 2K sure had an interesting way of promoting their new face-scanning technology for NBA 2K15. As in, they barely spent any time talking about it all.
Instead, 2K came up with “Fritz, the beard guru”, a man who is almost as odd and transfixing as his multi-pronged beard, for the NBA’s most famously-bearded star James Harden. The skit goes swimmingly but then Anthony Davis shows up and the skit gets elevated to a whole other level.
