Before we begin, let’s take a step back. What exactly is Swagger, (or “swag” as the kids call it)? According to Merriam Webster dictionary it is the following:
to conduct oneself in an arrogant or superciliously pompous manner; especially: to walk with an air of overbearing self-confidence
Over the year’s, of course, it’s taken on a much more positive definition in society. It’s having your game sewn up. It’s taking life by the balls and owning it. It’s doing you…and doing you to perfection. Today, Cosby Sweaters wants to take you on a visual journey of what Swagger looks like.


About Mike Johnson
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