There’s no nice way to say this, but guys are slobs. I don’t want to generalize, but at this very moment most of you fine gentlemen are wearing the same jeans that you wore last week. Please don’t take this as an attack on your character because I’m just as guilty. In fact my jeans have a mustard stain from a Yankees game, no not from yesterday’s game, but from their season opener against the Red Sox. Washing clothes is a real pain in the denim ass. It’s not that washing clothes is some arduous task that rivals climbing Mount Everest, but it takes too much time, precious time I could be reading Next Impulse Sports. But what if we lived in a world where you didn’t have to wash your clothes for 100 days? Well this is the whimsical claim that Wool&Prince is making about their wool button-down shirts. The ambitious company started a Kickstarter to develop their wondrous garments and have already more than tripled their initial $30,000 target. They say it took six months to develop their Cotton-Soft(TM) wool fabric. They use wool because it’s an amazing fabric that’s anti-wrinkle, odor-fighting, and lasts six times longer than cotton. So allegedly you won’t have to iron the shirt or Febreze it after wearing it once. The shirts do have a hefty price tag at $98 each, but if it actually performs as well as advertised, you’ll be saving money and time on your laundry and dry cleaning. Hopefully these shirts do all of what they say so we can proudly embrace our lazy, slovenly ways.
[Gizmodo]
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