Dutch brewing company Heineken has released its first “interactive beer bottle” called the Heineken ‘Ignite.’
The bottle, unveiled at Milan Design Week as part of Heineken’s Lounge of the Future concept, features LEDS and motion sensors that light up when you do things like ‘cheers’ with a friend or take a sip. The LEDs can even be synchronized with music.
As it stands now, the ‘Ignite’ bottle is only a concept; but don’t worry ravers and fist-pumpers, I’m sure it will find it’s way to music festivals and South Beach night clubs soon enough.
