It seems like this stunt could have backfired if one of the “prankees” would have had a heart attack or something similar, but as it is this is just brilliant. In order to promote their new high-res monitors LG put together a great viral video of them scaring the hell out of people in elevators. How did they do it? They used their high-res monitors to act as a floor of the elevator and had each turned on to show the floor falling out panel by panel as unsuspecting elevator riders stepped on the lift.
via LG
About Chris Partlow