The master of eating too much too quickly threw it down at SXSW yesterday.  Takeru Kobayashi put down a record-setting 13 grilled cheese sandwiches in just one minute to promote the group messaging service GroupMe.  You have to give it to the guy, he found his talent and he is making the most out of it?!?!

[youtube]http://www.youtube.com/watch?v=bsLO-cO8Vm4[/youtube]

H/T TDW