Back in 2022, sportswear Adidas ended its lucrative partnership with superstar rapper Kanye West following his string of antisemitic comments. The move ended its “Yeezy” shoe and apparel line, but the company has continued to sell the products it had already designed and manufactured before ending that line. And that continued this week.
On Monday, Adidas released their latest wave of Yeezy products after parting ways with Kanye West more than a year ago. And the superstar rapper was not at all happy about it.
Adidas began marketing the “Yeezy 350 V2 Steel” sneaker this week. And after seeing the advertisement, Ye was furious, referring to the shoes as “fake Yeezys” that he didn’t even make. He also claimed that he is not being compensated for the sale and that Adidas is suing him.
“Anybody who loves Ye would not buy these fake Yeezys I never made these color ways,” Kanye West said in a post on Instagram. “I’m not getting paid off of them and adidas is suing me.”
West then called on people to support him against injustice from “the system.”
“All these celebrities and the public will stand against a T shirt or the color of my hat but when yall see me have my children hidden from me or see an actual Fortune 500 company [abuse] one of your heroes in real life don’t nobody say nothing or do nothing,” Ye said. “As far as the system goes What yall gone do now[?] Take my album down again Freeze my accounts again[?] Threaten people to not work with me again[?]”
As for the shoes themselves, West claimed that they are “corny,” adding several o’s for emphasis.
“All the new non approved 350’s are cooorny,” the rapper said.
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