This ad has been airing all the time for about 6 weeks, and it really bothers me. Don’t get me wrong, I love the idea for it and I think it’s a funny little story. But here’s the problem: It’s in the past tense. The whole time the narrator is talking about stuff her town did, and it hasn’t even happened yet. Citi loses some credibility in my book by trying to convince us this is something people do with their “thank you points” when they’re telling a story that’s obviously made up. Now I have to rethink my whole stance on their rock climbing commercial.
http://www.youtube.com/watch?v=WpQ5Ew3YnKs&feature=player_embedded
Check out my blog “37 seconds of sports and other stuff i care about” at lucidsportsfan.com, and follow me on twitter @LucidSportsFan.
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