It’s no secret that Caitlin Clark has brought a lot more attention to the WNBA ever since she was selected as the No. 1 overall pick in the WNBA Draft by the Indiana Fever earlier this year. But now, we have some actual numbers to show what sort of impact she has made on the league.
As analyst Michael Mulvihill pointed out on social media, Caitlin Clark has led to a surge in WNBA viewership as games featuring her have more than three times as many viewers as the average WNBA game last year, and the league has seen more than 100,000 more viewers on an average game compared to last year.
“WNBA viewership season-to-date, all networks: Caitlin Clark games – 1.184 mill. All other games – 428k All games this time last year – 301k,” Mulvihill said in a post on X, the social media website that was formerly known as Twitter.
WNBA viewership season-to-date, all networks:
Caitlin Clark games – 1.184 mill
All other games – 428k
All games this time last year – 301k
— Michael Mulvihill (@mulvihill79) June 25, 2024
Needless to say, it’s pretty insane news that one player has impacted the league this much – even when it comes to games that don’t involve her. And these numbers led to a lot of reactions on social media as a result.
Historic.
Unbelievable.
This is happening live.Caitlin Clark. https://t.co/D7QIaWOurr
— The Cue-X (@theQueX) June 25, 2024
This is the simplest breakdown of WNBA viewership.
The bottom line is that Caitlin Clark is bringing a ton of new fans to the WNBA, but all of the other teams are seeing a 40% increase in viewership, too.
That feels like the bigger story. https://t.co/5HaaVkH9jJ
— Joe Pompliano (@JoePompliano) June 25, 2024
yeah i get that caitlin clark is a phenomenon and stuff but the non-clark games being up 127k semes like a big story too! i watched a liberty game with my dad this season already and he never showed any interest in women's hoops before the last couple NCAA tournaments https://t.co/n2HCSLpmfL
— john (@toshanshuinLA) June 25, 2024
idk why folks try to deny the obvious. atp denying clark’s impact is the equivalent of being a flat earther to me https://t.co/ypaavjnyYh
— coach moose (@phillymikann) June 25, 2024
Wow — Caitlin Clark is bringing in the viewers. https://t.co/V3qUtplfNu
— Chenue Her (@ChenueHer) June 25, 2024
Tide that raises all boats https://t.co/fwfAisBtKt
— original sauce qb (@Qbdaproblem) June 25, 2024
Clearly, Clark’s dominance in college and her move to the WNBA have been good for the league and women’s basketball as a whole.
