Anheuser-Busch InBev, the makers of Bud Light, are hoping a huge advertising splash during Super Bowl LVIII will lead to a major comeback.
The Wall Street Journal broke the story.
According to the report, the beer conglomerate purchases two ads, one 60 seconds and one 30 seconds, in hopes of reviving slumping sales.
The company also purchased a 30-second ad for Michelob Ultra.
“We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” Kyle Norrington, Anheuser-Busch’s chief commercial officer said in a press release. “These are the brands that we thought deserve that opportunity this year.”
While it’s not known how much Anheuser-Busch is spending on the ad spree, the estimated cost could be north of $25 million.
Bud Light was the No. 1 beer in North America until, nearly a year ago, it created a specialized six-pack for Dylan Mulvaney, a transgender woman and activist.
Right-wing media personalities spearheaded a boycott of the brand, bouncing it from its No. 1 status.
Only time will tell if this ad will be enough to get people back on the Bud Light train.
