The Radisson hotel chain has announced that it will be ending its sponsorship of the Minnesota Vikings, at least until more facts are made available. The hotel is currently evaluating the events which led to Adrian Peterson’s deactivation and subsequent reinstatement with the Vikings.
Peterson was arrested on Friday for reckless or negligent injury to a child.
The Radisson hotel chain announced Monday night it was “suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances.”
Said the hotel in a statement issued on the website of its parent company, Carlson Rezidor Hotel Group: “Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children.”
The suspension of the company’s sponsorship is “effective immediately,” Radisson said.
And while this could be a blip on the radar as another report was released on Monday indicates that Peterson may have hit another one of his kids, this could also be a harbinger for more meaningful change. If there is one thing which Roger Goodell and the NFL pays attention to, it’s the bottom line and if Radisson gets some good publicity for disassociating itself from the NFL (and if more corporate entities follow suit), the NFL will actually be hard-pressed to do something more meaningful in this case.