Equal rights group UltraViolet will air a brief commercial calling for NFL commissioner Roger Goodell to resign or be fired. Earlier in the 2014 season, the same group organized planes to fly over a few NFL stadiums with the message #GoodellMustGo, attempting to draw more attention to the issues that have plagued the league in 2014.
The ad will be run online in the days leading up to Super Bowl XLIX and on TV just prior to the game.
