The star of NIKE’s latest addition to their “Basketball Never Stops” campaign is Sam Cooke in my opinion.  The music supervision in the below commercial brings it to the top of the list so far of commercials in this campaign, and we agree that KD is nice to have in there as well.

Kevin Durant embodies an unstoppable passion for the game. So with a soundtrack provided by the legendary vocalist Sam Cooke, Kevin Durant takes to the Oklahoma City streets to show that Basketball Never Stops for any of us.

 [youtube width=”640″ height=”390″][/youtube]