Chevrolet is set to become Manchester United’s fifth shirt sponsor in the team’s 100+ years of existence, and the team unveiled their kits for the first season of the new sponsorship on Monday. The giant Chevy logo replaces Aon, the insurance company that has graced the front of Man U’s jerseys for the past four years.
The new Chevy kit is the first installment of General Motors’ seven-year, $559 million deal with the English football club. It will cost Chevy $70 million alone for that jersey real estate this season.