Bud Light has seen its sales dip heavily after conservatives decided to boycott the popular tailgate beer brand following its promotion with transgender influencer Dylan Mulvaney. And now, it appears that the company is starting to feel those losses a bit.
On Thursday afternoon, Anheuser-Busch – the parent company of Bud Light – announced that it would be laying off hundreds of employees across its US corporate staff.
“Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” Anheuser-Busch CEO Brendan Whitworth said in a statement to CNN News. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
In a statement to CNN, an Anheuser-Busch spokesperson said the restructuring “will simplify and reduce layers within its organization” and made it clear that the layoffs will not affect the company’s frontline workers such as the “brewery and warehouse staff, drivers, and field sales, among others.”
The move comes after Bud Light lost its status as America’s top-selling beer, a title that Bud had largely held for more than two decades. It was dethroned by Mexican lager Modelo as a result of the boycott.
