The NFL’s salary cap is getting an absolutely massive bump this offseason, and a lot of football fans – and Swifites – think they know why.
On Friday afternoon, league insider Ian Rapoport of the NFL Network reported that the league’s salary cap is expected to see an absolutely massive jump this offseason.
“The NFL announced that the 2024 Salary Cap will be $255.4M per club, with an additional $74M per club payment for player benefits, which includes Performance Based Pay and benefits for retired players. Total 2024 player costs will be $329.4M per club, or more than $10.5B league-wide,” Rapoport said in a post on X, the social media website that was formerly known as Twitter.
Salary cap news:
The NFL announced that the 2024 Salary Cap will be $255.4M per club, with an additional $74M per club payment for player benefits, which includes Performance Based Pay and benefits for retired players. Total 2024 player costs will be $329.4M per club, or more…
— Ian Rapoport (@RapSheet) February 23, 2024
“The unprecedented $30M increase per club in this year’s Salary Cap is the result of the full repayment of all amounts advanced by the clubs and deferred by the players during the Covid pandemic as well as an extraordinary increase in media revenue for the 2024 season.”
That last line of “an extraordinary increase in media revenue for the 2024 season” caught a lot of attention as fans seem to believe that Taylor Swift is responsible for that bump after the attention she caused following the start of her relationship with Kansas City Chiefs tight end Travis Kelce.
That Swiftie viewership HIT DIFFERENT https://t.co/a9IuIpivgp
— Bird Law Expert 🇺🇦 (@RealBirdLawyer) February 23, 2024
Taylor Swift really saved the NFL wow https://t.co/E9kXyueWje
— Let The Takes Fly (@Ferd_Turgeson) February 23, 2024
Thanks to Taylor Swift!
— Janik Eckardt (@JanikEckardt) February 23, 2024
Taylor Swift helping the boys get bags, you love to see it https://t.co/jo43tV6fxV
— Brad Spielberger, Esq. (@SpielbergerBrad) February 23, 2024
"extraordinary increase in media revenue" say thank you Taylor Swift https://t.co/Ax609ya0LF
— Antara 💙 (@AntaraC) February 23, 2024
Taylor swift really got the NFL to rewrite the script
ACTUALLY WILD
The proof is legit right here lmao
— Xander (@baltimore465) February 23, 2024
It’s not clear just how much Swift played a role in the increased media revenue, but it certainly didn’t hurt!
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