In today’s episode of “When Personal Branding Goes Wrong,” Colin Kaepernick decided that it would be a good idea to tie the dangerous storm that swept through Houston overnight to his own personal hashtag.
Kaepernick often uses the hashtag #7tormsComing when engaging with followers on social media and he apparently thought that the Houston storm was a fine opportunity to make a groan-worthy pun involving his hashtag.
I warned you the #7tormsComing !!! #Houston https://t.co/On2wOVr9Yy
— Colin Kaepernick (@Kaepernick7) May 26, 2015
Kaepernick deleted the linked Instagram picture fairly quickly, but not before some followers were able to call him out on it.
@Kaepernick7 That was straight disrespect pic.twitter.com/LKA0adcTnq
— Luke (@TheChronicBro) May 26, 2015
Perhaps realizing that this probably wasn’t the most tasteful thing to say given the circumstances, the 49ers quarterback issued a quick apology (hell, he should also apologize for using a ‘7’ as an ‘S’) and offered his prayers to those who were affected by the storm.
No disrespect intended! Prayers up!
— Colin Kaepernick (@Kaepernick7) May 26, 2015
UPDATE: Kaepernick released another longer apology for his earlier (now deleted) Tweet and Instagram post.
— Colin Kaepernick (@Kaepernick7) May 26, 2015
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