A few weeks ago new NBA Commissioner Adam Silver made the statement that fans could see sponsor patches on team jerseys within five years.
Silver explained:
“It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players. It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship.”
Apparently the Association is considering allowing only one patch measuring 2 1/2 inches by 2 1/2 inches on a jersey. But what if they got greedy and McDonald’s or Nike offered a lot more money for a much larger ad, turning the jerseys into mini billboards.
This is the thinking that talented graphic artist Dead Dilly had. He brilliantly re-imagined all 30 NBA teams, plus the Vancouver Grizzlies and the Seattle SuperSonics. Huge logos by giant corporations are front and center in these wonderful revisions. Some of the standout jerseys are the Detroit Pistons/GM, Disney-sponsored Magic jersey, and the splattered Cavaliers with the Rock & Roll Hall of Fame. However the Memphis Grizzlies Chewbacca jersey looks itchy.
You can check out more of Dead Dilly’s terrific art on his Instagram, Twitter and Behance.
[RSVLTS]
About Paul Sacca