NASCAR The NASCAR Cup Series logo is shown on the champions trophy during NASCAR media day at Phoenix Convention Center on Thursday, Nov. 3, 2022. Nascar Nascar Championship Media Day

NASCAR has taken great efforts over the past few years to try to diversify its fanbase, and last week it made a big move to try to get a diverse audience to its first-ever NASCAR Chicago Street Race.

This week, NASCAR held a couple of outreach events in Chicago in an attempt to reach out to a more diverse audience, including a South Side event hosted by Bubba Wallace – the only full-time black driver in the Cup Series – geared toward reaching the Black community.

But they weren’t just outreach events. NASCAR also gave away vouchers for free tickets to the Chicago Street Race. While NASCAR undoubtedly knew this move might upset some fans who already paid for tickets or could not afford tickets, which started at $269, they made it clear that it was important to introduce Black people to racing.

“Introducing our sport to a new audience is why we are here,” said Julie Giese, president of the Chicago street race, according to Fox Sports. “We made a commitment on Day 1 with the city of Chicago that we were going to invest in the community, be here year-round, build programs to support the community and understand all the different opportunities and ways to be part of NASCAR.”

People had plenty to say about the free ticket initiative.

It’s unclear how many people took advantage of the promotion.

[Fox Sports]