Good news, people who like citrus-flavored sodas, Surge, Coca-Cola’s answer to Mountain Dew, is back like cooked crack — nearly 13 years after disappearing from store shelves. Coca-Cola admitted it was influenced by a Surge Facebook page, which boasts 128,000 fans clamoring for the drink, and is selling the green soda in 12-packs of 16-ounce cans (larger cans? Sure, because that’s what America needs). Now, before you go sprinting off to your nearest grocery store or gas station, the relaunch is currently only available in limited supplies on Amazon.com:
At the website listserv.com, Surge is listed as No. 7 on a Top 10 list of discontinued sodas, beating out Hubba Bubba Soda. Surge, a sweet and caffeinated green pop, will be sold in 12-packs of 16-ounce cans printed with the original graphics for $14. Coke said it may expand the drink to other retailers and add to the campaign, depending on how consumers react.
“This will be a great learning experience for us and a refreshing opportunity for fans,” Wendy Clark, Coke’s president of North America Sparkling & Strategic Marketing, said in a statement.
Surge’s original run lasted from 1996 to 2001, but could never compete with Pepsi’s Dew (see, Coke doesn’t win at everything).
