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It all started when Carter Wilkerson contacted fast food chain Wendy's asking how many retweets he would need for a year's supply of nuggets. They said 18 million. And a campaign was launched. While he hasn't reached that total, he now has the most retweeted Tweet of all time. That's enough for Wendy's, who are paying out in terms of nuggets and cash after offering $100,000 to charity if he broke the record.