Your campus is ugly!!!
As a last resort, use Google Images to search for the school that just beat you by 35. Find the one picture (probably a couple of hundred down the list) that shows the campus in a bad light. YOU GOT ‘EM NOW, GUY! Undeniable proof that your campus is superior in every way and thus silly things such as football results are irrelevant. Again ignoring all the “Beat (Big Team)” banners on your campus, none of it matters because of the new pool your campus has that surely no one else does (which, by the way, they do…or soon will). But be sure to use your recruiting brochure to your every advantage here because nothing makes you forget about losing like some pretty pictures of the quad.
Everyone got these all out of their system now? Good. Now let’s play some football. It’s game day!