Are you familiar with Orabrush? It’s a brush for your tongue. The product is based on the fact that 90% of bad breath comes from the tongue. You can take your Orabrush with you everywhere and keep the breath fresh. The Utah startup sells its product direct from its website and it has started aggressive retail distribution as well.
More than anything else though, the company has been a poster child for using social media and new school marketing to successfully sell un-sexy product. Orabrush (it’s a tongue brush mind you) has over a quarter million fans on Facebook and over 33 million views on it’s YouTube channel, making it the second most subscribed (115,906 subscribers to date) “paid for” YouTube channel behind only InfinityWard, the makers of Call of Duty.
This week, the company has taken the elitist world of startup funding by storm as they’ve secured $2.5M from True Venture Partners of Palo Alto and 2x Consumer Products Growth Partners of Chicago. All the Stanford GSB guys working at the variety of geo-location social buying startups along route 101 are wondering how a Utah based tongue brush company could get a piece of the limited cheddar hitting startups these days. To add a bit of insult to injury, the folks at Orabrush continued their seedy brand of social media genius and launched this video to celebrate their new infusion of capital:
(Video H/T to Tech Crunch)
About Mike Johnson