This ad has been airing all the time for about 6 weeks, and it really bothers me. Don’t get me wrong, I love the idea for it and I think it’s a funny little story. But here’s the problem: It’s in the past tense. The whole time the narrator is talking about stuff her town did, and it hasn’t even happened yet. Citi loses some credibility in my book by trying to convince us this is something people do with their “thank you points” when they’re telling a story that’s obviously made up. Now I have to rethink my whole stance on their rock climbing commercial.
http://www.youtube.com/watch?v=WpQ5Ew3YnKs&feature=player_embedded
Check out my blog “37 seconds of sports and other stuff i care about” at lucidsportsfan.com, and follow me on twitter @LucidSportsFan.
The Citibank “Londonize” commercial is just a big fat lie
Recent Posts
Ed Gein is the latest glorified serial killer in TV series
Charlie Hunnam will play Ed Gein in Season 3 of the Netflix anthology series Monster in 2025.
Black Friday getting mixed reviews on inflation impact
"Consumers tell us their budgets remain stretched and they’re shopping carefully as they work to overcome the cumulative impact of multiple years of price inflation."
Davante Adams doesn’t regret joining Jets
"We'll roll the dice and see what happens."
Ichiro Suzuki urges kids to not lean in on advanced analytics
"What I was interested in was whether they valued things that cannot be seen through data."
Travis Hunter plans to play both ways in NFL
"Nobody has stopped me from doing it thus far."
Lady Gaga makes promise to fans for Coachella headliner
"I have been wanting to go back and to do it right, and I am."
Sidebar
Popular Posts
Recent Posts
Ed Gein is the latest glorified serial killer in TV series
Charlie Hunnam will play Ed Gein in Season 3 of the Netflix anthology series Monster in 2025.
Black Friday getting mixed reviews on inflation impact
"Consumers tell us their budgets remain stretched and they’re shopping carefully as they work to overcome the cumulative impact of multiple years of price inflation."
Davante Adams doesn’t regret joining Jets
"We'll roll the dice and see what happens."
Ichiro Suzuki urges kids to not lean in on advanced analytics
"What I was interested in was whether they valued things that cannot be seen through data."
Travis Hunter plans to play both ways in NFL
"Nobody has stopped me from doing it thus far."
Lady Gaga makes promise to fans for Coachella headliner
"I have been wanting to go back and to do it right, and I am."