This ad has been airing all the time for about 6 weeks, and it really bothers me. Don’t get me wrong, I love the idea for it and I think it’s a funny little story. But here’s the problem: It’s in the past tense. The whole time the narrator is talking about stuff her town did, and it hasn’t even happened yet. Citi loses some credibility in my book by trying to convince us this is something people do with their “thank you points” when they’re telling a story that’s obviously made up. Now I have to rethink my whole stance on their rock climbing commercial.
http://www.youtube.com/watch?v=WpQ5Ew3YnKs&feature=player_embedded
Check out my blog “37 seconds of sports and other stuff i care about” at lucidsportsfan.com, and follow me on twitter @LucidSportsFan.
The Citibank “Londonize” commercial is just a big fat lie
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About Mark Vandeusen
Recent Posts
Jonathan Gannon already thinking on Cardinals future
"I believe in myself and I believe in our team."
Phillip Rivers happy to be back, but laments loss
"This isn't about me."
Fernando Mendoza takes home Heisman
"Por el amor y sacrificio de mis padres y abuelos, los quiero mucho."
Legendary Utah coach stepping down after bowl game
"It's been an honor and a privilege."
Bucs head coach blames players for loss
"The coaches have done everything they can do."
Patrick Mahomes responds to low playoff odds: ‘It’d be special’
"So why not give ourselves a chance to do that?"