Matt Bonner should be in public relations after his basketball career is over. The San Antonio Spurs forward definitely knows how to build a unique brand and woo crowds.
Bonner and his younger brother, Luke, have a non-profit charity, Rock On, that encourages community engagement in their home state on New Hampshire. One of their keystone events is the Sneakers and Speakers festival every summer but the pair combined their 2015 event with a city (Concord, New Hampshire) 250th Anniversary celebration to create Rock on Fest. A handful of local indie bands performed at the event but it was Bonner, spinning as DJ Red Mamba, that stole the show: