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Rick Rubin got challenged to do the ALS ice bucket challenge by Eminem and the legendary producer decided to take things further by not simply dumping one measly bucket of ice water on his head.
Instead, Rubin filled an entire tub with ice water. Not enough? How about sitting in said tub while also having more ice water dumped on your head?
And to complete the insanity of it all, Rubin doesn’t even flinch (although his nerves may have been frozen by that point because that’s a shitload of ice).
Rick Rubin would also challenge Vincent Gallo, Owen Wilson and Frank Ocean to do the ice bucket challenge. Luckily for them, he didn’t challenge them to do the whole tub of ice thing.