Reality TV and social media superstar Kim Kardashian has seen a ton of success on the business front since launching her loungewear, underwear, and apparel brand SKIMS back in 2019. And it sounds like things are going so well for the company that she’s expanding the brand and adding a men’s line – and she’s turning to one prominent NFL star to help promote the rollout.
This week, Kim Kardashian and SKIMS announced that they are debuting a men’s line this month, and San Francisco 49ers superstar pass rusher Nick Bosa is serving as a model and ambassador for the new product launch along with a couple of other sports stars – international soccer superstar Neymar Jr. and Oklahoma City Thunder star Shai Gilgeous-Alexander.
Nick Bosa appeared in his first ads for the company on Monday along with the other two stars.
Introducing SKIMS Mens: the most comfortable underwear you’ll ever own.
3 collections for your best performance sported by Shai Gilgeous-Alexander, Neymar Jr. and Nick Bosa.
SKIMS Mens launches Thursday, October 26 at 9AM PT / 12PM ET. pic.twitter.com/DqasqCLpwB
— SKIMS (@skims) October 23, 2023
“Introducing SKIMS Mens: the most comfortable underwear you’ll ever own. 3 collections for your best performance sported by Shai Gilgeous-Alexander, Neymar Jr. and Nick Bosa. SKIMS Mens launches Thursday, October 26 at 9AM PT / 12PM ET,” SKIMs said in a post on X.
If it’s not SKIMS Mens, it won’t get past elite edge-rusher Nick Bosa. pic.twitter.com/ZL55vm6JJh
— SKIMS (@skims) October 24, 2023
“If it’s not SKIMS Mens, it won’t get past elite edge-rusher Nick Bosa,” SKIMS said in a follow-up post.
The announcement that Bosa was partnering with Kardashian for SKIMS generated quite a few reactions on social media.
Nick Bosa got the Kardashian curse 💀 https://t.co/L1xuaF51bj
— 𝙈𝙅 𝙋𝙧𝙞𝙣𝙯𝙚 👑 (@s3Xnine) October 24, 2023
I do not know who nick bosa is but suddenly I am a fan https://t.co/o8o3QiJAbs
— ꓘ (@sagitarryhoe) October 24, 2023
Kimberly Noel Kardashian, thank you! 😅😍🤤 https://t.co/8VzU8c8iAE
— Lalo (Taylor’s Version) 🩵 (@LaloOlazo) October 24, 2023
“Elite Edge rusher” https://t.co/oedkmB5CNO
— Evan🩰 (@EvanEvanCooked) October 24, 2023
What have you done @KimKardashian https://t.co/uuUgshTeNU
— CBASS (@seeaabass) October 24, 2023
It makes sense that SKIMS would partner with Bosa given that he is one of the most prominent players in the NFL right now after winning the league’s Defensive MVP last year. We’ll have to see how his partnership with the brand develops.
[SKIMS]
