Over the course of the last year, Austin Reaves has transformed from one of the Los Angeles Lakers’ role players into one of the team’s stars.
And the third-year shooting guard’s portfolio has come to reflect his newfound status, as he has signed a number of endorsement deals in recent months.
Reaves’ latest deal comes in the form of a partnership with the popular golf and lifestyle apparel brand, TravisMathew. Taking to X (formerly Twitter) on Thursday, TravisMathew announced its new deal with Reeves with a promotional video showcasing his love of both golf and basketball.
“Ladies and gentlemen, we got Him,” the apparel brand wrote. “Welcome to the TravisMathew Family, Austin Reaves.”
https://twitter.com/TRAVISMATHEW/status/1760722750669508664
Last summer, the 25-year-old Reeves became the first NBA athlete to sign with the Chinese shoe brand Rigorer. Following the launch of his AR1 signature shoe in October, he reportedly signed a multiyear seven-figure extension with the brand that will make him a shareholder in the company.
After going undrafted in the 2021 NBA Draft, the Oklahoma product signed with the Lakers and quickly became a mainstay of Los Angeles’ rotation. Last offseason, he signed a four-year, $56 million contract to remain with the Lakers and has averaged 15.8 points and 5.4 assists while appearing in 56 games during the 2023-24 NBA season.
