If you’re like millions of people around the world, you have an iPhone from Apple. You use it for pretty much everything and it is part of your life more so than it is an accessory.
What if you found out that the company was intentionally slowing down older iPhones to supposedly prevent your old battery from overloading? Would that be an upsetting revelation? That would be the case because a couple of sleuths have figured that it was the case after a couple of tests.
When Reddit got a hold of the news, Apple decided to release a statement to set the record straight.
Here is the statement courtesy of CNET:
“Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.
Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.”
The reputation damage from secretly slowing down old iPhones, regardless of the reason, will likely linger for a decade.
— Marco Arment (@marcoarment) December 20, 2017
This isn’t exactly planned obsolescence but it is going to hurt Apple as a brand. What may get Apple into trouble is the fact that this information hasn’t been laid out plain as day. If nothing more comes of it, there will be questions surrounding the product long past this stories shelf life.