On Tuesday, Rolling Stone published an in-depth article on Seattle Seahawks quarterback and Brand Ambassador Russell Wilson.

Among the more interesting tidbits that the piece covered was Wilson’s investment in Reliant Recovery Water which sells water that is filled with “nanobubbles and electrolytes that purportedly helps people recover quickly from workouts and, according to Wilson, injury.”

Wilson told the magazine that he ingested some of the miracle water after he took a hit to the head during the Seahawks’ playoff game against the Packers. He went even further and stated that it helped him deal with the after-effects of the punishment that he took during the game.

I banged my head during the Packers game in the playoffs, and the next day I was fine,” says Wilson. “It was the water.”

And while Rolling Stone notes that Wilson’s agent Mark Rogers made sure to add, “Well, we’re not saying we have real medical proof,” Wilson would not back down from his sentiment that his special water helped “heal” him.

“I know it works.” His eyes brighten. “Soon you’re going to be able to order it straight from Amazon.”

Of course, as news of Wilson’s belief in magic water spread, the internet had some fun at Russell’s expense.

However, later in the day, Russell Wilson took to Twitter and reiterated his belief that Reliant Recovery Water actually prevented him from getting a concussion.

No matter where one falls on the debate of nanobubbles and the healing properties of over-priced water, it is safe to say that Russell Wilson has probably managed to make more people aware of Recovery Water than the brand had ever dreamed. Russell Wilson, fervent believer in the concussion-preventing powers of #NanoBubbles or not, sure is a brilliant brand investor.

[Rolling Stone]