Remember those Rob Lowe DirecTV ads with Rob Lowe and some-inferior-version-of-Rob-Lowe that were designed to convince viewers to switch from cable to DirecTV?

Well they’re (sort of) they’re back, except this time with former NFL wide receiver Randy Moss trying to convince people to switch to DirecTV for NFL Sunday Ticket.

Meet Randy Moss and his shorter counterpart Petite Randy Moss.

DirecTV had decided to end their advertising campaign with Rob Lowe earlier this year after the National Advertising Division of the Council of Better Business Bureaus ruled that the Lowe ads contained an “unsupported superiority message.” At the time of DirecTV’s decision to end the Lowe campaigns, DirecTV’s senior vice president of marketing Jon Gieselman stated that they “try to retire campaigns at their peak – before they jump the shark.”

People were interested in these podcasts
Play Episode
66min
The Play-By-Play
ESPN cancels 'Around the Horn,' Jake Fischer joins us
ESPN is pulling the plug on "Around the Horn" after nearly a quarter century on the air. Tom Brady continues his first year as a broadcaster. Awful Announcing's Ben Axelrod and Brendon Kleen discuss these topics and more, with guest Jake Fischer from The Stein Line, on the latest episode of The Play-By-Play.Time Stamps:-1:25: ESPN canceling “Around the Horn” in 2025-15:26: Jake Fischer comes on The Play-By-Play-48:38: Views From the Subreddit-59:28: Tom Brady on Fox-1:03:24: John Fanta on X SpacesYou can subscribe to The Play-By-Play wherever podcasts are found. Please subscribe, rate and review!Download The Play-By-Play:Listen on AppleListen on SpotifyAwful Announcing on XAwful Announcing on FacebookAwful Announcing on InstagramAwful Announcing on ThreadsAwful Announcing on BlueSkyAwful Announcing on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
The Play-By-Play
Kendrick Perkins and NIL, ESPN NBA broadcasters, World Cup rights competition
Kendrick Perkins' NIL company taking advantage of high school athletes? ESPN announces their NBA broadcasters but don't announce specific teams. Fox expected to get some competition for World Cup rights. Awful Announcing's Ben Axelrod and Drew Lerner discuss these topics and more on the latest episode of The Play-By-Play.Time Stamps:-1:05: ESPN 2024-25 NBA broadcaster announcement-21:31: Dan Murphy’s article on Kendrick Perkins’ NIL company-33:40: Feedback from last week’s NFL broadcasters draft-44:17: FIFA World Cup rights-49:22: TBS baseball scorebugYou can subscribe to The Play-By-Play wherever podcasts are found. Please subscribe, rate and review!Download The Play-By-Play:Listen on AppleListen on SpotifyAwful Announcing on XAwful Announcing on FacebookAwful Announcing on InstagramAwful Announcing on ThreadsAwful Announcing on BlueSkyAwful Announcing on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
The Play-By-Play
LeBron James undercovered, The Ringer hires four, Deshaun Watson injury reactions
The NBA season starts on Tuesday and the media side of the sport is headed for massive change. Is LeBron James "undercovered" by sports media? The Ringer hires four including Todd McShay. Awful Announcing's Ben Axelrod and Brendon Kleen discuss these topics and more, including the reaction to Deshaun Watson's Achilles tear on the latest episode of The Play-By-Play.Time Stamps:-1:35: ESPN still looking for third person in top NBA broadcast team-9:36: TNT’s final year with the NBA-17:51: LeBron James being “undercovered” by media-22:49: The Ringer hiring-36:36: Deshaun Watson-49:45: Defending CFB conference realignment-53:11: Unrivaled partnering with Warner Bros. DiscoveryYou can subscribe to The Play-By-Play wherever podcasts are found. Please subscribe, rate and review!Download The Play-By-Play:Listen on AppleListen on SpotifyAwful Announcing on XAwful Announcing on FacebookAwful Announcing on InstagramAwful Announcing on ThreadsAwful Announcing on BlueSkyAwful Announcing on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
The Play-By-Play
Red Sox comeback doc, Jason Kelce late night show, sports and politics collide
Election Day is coming and sports is an important part to both campaigns. The 2004 Boston Red Sox have a new docuseries on Netflix but who is it for? Jason Kelce getting a weekly late night show on ESPN? Awful Announcing's Ben Axelrod and Brendon Kleen discuss these topics and more, including discussing the passing of Cleveland Browns radio voice Jim Donovan, on the latest episode of The Play-By-Play.Time Stamps:-1:27: Chris Canty-6:26: Kendrick Perkins-7:49: ESPN breakthrough draft-25:31: “The Comeback: 2004 Boston Red Sox” on Netflix-36:31: Politics and the election in sports and sports media-50:58: Jim Donovan’s passing-54:32: Jason Kelce weekly late night ESPN showYou can subscribe to The Play-By-Play wherever podcasts are found. Please subscribe, rate and review!Download The Play-By-Play:Listen on AppleListen on SpotifyAwful Announcing on XAwful Announcing on FacebookAwful Announcing on InstagramAwful Announcing on ThreadsAwful Announcing on BlueSkyAwful Announcing on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

However, it’s not surprising that the company went back to the familiar concept with Moss, considering that the Lowe ads were extremely successful for DirecTV.

In the third quarter of 2014, DirecTV lost 28,000 subscribers. In the following quarter, when the campaign started its run, the company gained 149,000 subscribers. The figure was a steep increase from the 93,000 who signed up in the fourth quarter of 2013.

[Darren Rovell]