Jerry Jones and Victoria’s Secret have teamed up and are set to open a brand new Victoria’s Secret store inside Cowboy’s stadium. They are planning to have a ribbon cutting ceremony before its opening on October 1st, just before the Cowboys take on the Chicago Bears in the next Monday Night football game.

In attendance for Victoria’s Secret will be ‘Pink’ models Elsa Hosk and Jessica Hart (pictured above).

This might be a very smart business move for Mr. Jones, but it won’t make those “Cowboys are soft” jokes go away any sooner. It will be the first Victoria’s Secret store in a professional arena or stadium and it will probably make it a lot easier for guys to get their girlfriends to go to the game with them.

[The Big Lead]