Sony really did some great work with their latest ad for the PS3.  Check out the below write up by Web Pro News explaining the campaign and process behind the goodness.

Last month, Sony announced a new campaign called “Long Live Play,” which asked avid PS3 gamers to submit photos of themselves holding their PS3 controllers “in the environment you love to game in.” Players were also asked to submit 30 words or less detailing why they are the ultimate PS3 gamer.

Today, they have announced the fruit of that campaign. The culmination is “Michael,” a two minute advert that, according to Sony, “honors gamers from all walks of life and recognizes [them] for making PlayStation who they are today.”

After weeks of anticipation, I can finally reveal the complete ambition behind Long Live Play. I’m delighted to announce that we’ve painstakingly reviewed each submission and selected a dozen or so die-hard gamers to represent the PlayStation Nation in a brand new Long Live Play campaign that will air on national TV starting October 5th. We think this film provides an insider’s look into what it’s like to be immersed in our universe and why it’s so compelling to game on the PS3.

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H/T That English dude JP