Over the past several years, reality superstar Kim Kardashian has built her underwear and apparel company SKIMS into a massive brand, and Kardashian just announced a pretty major partnership with a very fitting organization: the WNBA.
On Monday morning, Kim Kardashian announced that SKIMS was the new official underwear of the WNBA, rolling out a brand new promotional campaign with several of the WNBA’s biggest superstars.
“As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection,” Kardashian said in a post on X, the social media website that was formerly known as Twitter.
As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection. pic.twitter.com/bu2DaBMOvB
— Kim Kardashian (@KimKardashian) May 13, 2024
This is not the first time that Kardashian and SKIMS have partnered with some sports stars. Several months ago, SKIMS announced a partnership with San Francisco 49ers star Nick Bosa, international soccer superstar Neymar Jr., and Oklahoma City Thunder star Shai Gilgeous-Alexander to promote the company’s new me’s line of loungewear and underwear.
The WNBA has seen a surge in attention this upcoming season, and it seems like the league has caught the attention of Kardashian and her brand.
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