News broke earlier this week that Under Armour had signed model Gisele Bundchen to be the face of the company’s women’s campaign, a decision that many people questioned considering Under Armour is generally known for its sporting goods.
Well, Gisele’s first ad for UA addresses the the doubters and haters directly and, basically, kicks their ass. The resounding message relayed in the debut ad is to not let all that negativity shackle you, but instead use it as motivation to prove them wrong.
And Gisele is certainly off to a good start on that front.
