Dara Torres and a whole group of other folks are doing their part in making sure that kids are staying fit and healthy this summer. The campaign is scheduled to last for the entire summer and is aimed at getting more and more kids involved in swimming, which is definitely a great thing. Kudos to Dara and partners!
According to an official press release:
Ten industry partners, including USA Swimming, are collaborating on a summer-long campaign called SwimToday, led by five-time Olympian and 12-time medalist, Dara Torres. Launching today, the lighthearted campaign proclaims swimming as “the funnest sport there is” and showcases its many benefits in an effort to bring more kids who know how to swim into the sport of swimming.
The campaign is endorsed and supported by 10 leading swimming industry partners, including membership organizations, coaches associations, swimsuit and equipment manufacturers, swimming media, and technology partners. The “Funnest Sport” campaign will also address common misconceptions about the sport, encouraging more parents to consider swimming as a youth sport option for their children.
