The star of NIKE’s latest addition to their “Basketball Never Stops” campaign is Sam Cooke in my opinion. The music supervision in the below commercial brings it to the top of the list so far of commercials in this campaign, and we agree that KD is nice to have in there as well.
Kevin Durant embodies an unstoppable passion for the game. So with a soundtrack provided by the legendary vocalist Sam Cooke, Kevin Durant takes to the Oklahoma City streets to show that Basketball Never Stops for any of us.

About Chris Partlow
Recent Posts
Will Anderson Jr. has high praise for DeMeco Ryans
"It’s a testament to coach DeMeco."
Lionel Messi unsure on playing in 2026 World Cup
"I hope I can be there."
Ben Roethlisberger suggests Steelers, Tomlin part ways
"Maybe it's time."
Kevin Stefanski has praise for Shedeur Sanders
“He wants to continue to get better."
Kevin O’Connell blunt on Vikings performance
"“We just did not have the type of an offensive performance that is ever going to be acceptable with the Minnesota Vikings organization."
Shedeur Sanders looking to prove he’s the guy
"So I'm never comfortable in a situation I'm in."