Picking right back up where they left off last year, Nationwide and Papa John’s franchisee Peyton Manning have teamed up once again to regale viewers with the magic of chicken parm and a catchy jingle.

Unforunately, Peyton doesn’t get the honor of uttering the oddly memorable “Chicken parm, you taste so good” this time around. One will have to rewatch last year’s ad for that.

Nationwide also released some snippets of other ads that will undoubtedly feature Manning humming various phrases to the Nationwide tune.

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Can’t wait for next year’s ad that references this year’s reference to queso dip. We are officially looking into the marketing brand vortex of advertising.

[Darren Rovell]

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