While J.J. Watt and Kevin Durant are used to having thousands upon thousands of people cheer them on every day, it’s not too often that non-famous people get to experience that same sort of encouragement.

So, with the help of American Family Insurance, Watt and Durant were able to surprise fans to support them as they pursued their own dreams.

Yes, it’s an ad but it’s a damn effective one.

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[@darrenrovell]